If for some time you have seen or heard of the mismatch within the growing investment property industry of property investor’s needs matched to so-called suitable properties, then a story of someone losing money may come to mind.
Then you may also agree that the industry is overdue for a new approach; an informative approach, one that if focused on better serving the investors needs. Thus by providing comprehensive disclosure of property information and highly sophisticated evaluation tools, reports and calculators online can assist investors:
a) with a potentially safer investment; and
b) to identify and reduce potential risks.
As it stands on the main in Australia today, the real estate industry is geared towards serving the seller (vendor). Since investors’ needs and motivations are markedly different to those of owner occupiers, this system addresses these differences. In addition, it creates an independent representation for buyers and sellers, removing any potential conflict of interest and providing greater transparency for property investors.
This system is a new way of working with clients representing the emergence of a leading industry standard.
The system and processes available will enable you to easily identify a short list of relevant properties from a vast number of properties. This will help you to bridge the gap between properties and your clients. This is 'Product Matching'.
Product Matching
Cliché used by some investment property companies such as “we have the best investment properties” are only true only for a certain investor with specific needs matching those properties. This represents a very narrow view of how to best serve ALL your clients. Working with your clients is about removing any assumption that a suggested “best” list will suffice all your clients and their respective varying needs. This approach is very unlikely to yield long term client loyalty. Product matching is about aligning your client’s needs against a suitable property. When a property is not currently available then it is best to delay the sale than to mould/convince your client of the potential of a prospective property that does not match their specific needs.
This system has been specifically designed to serve the investment property industry and gives the relevant results… in fact a myriad of results can be matched dynamically to an equal number of investment objectives.
Whether you're a developer, mortgage broker, accountant, financial planner, solicitor, real estate agent, buyer agent or immigration agent you can now make a difference. Join Landlord Central to assist us shift the industry and you can also benefit in the following ways including a fairer payment system and your own branded website (white label). Please click here to learn more about this service.
If you are looking for more buyers or access to more property listings, please watch the presentation specific to your industry.