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Empowering women through financial literacy will be the main focus of the relaunched Millenium3-backed Superwoman Financial Solutions.
The Sydney CBD-Based firm has established alliances - including with life coaches, family lawyers and naturopaths - to hold financial life planning seminars for clients.
"We have spent a lot of time developing programs that make advice accessible to all women and all clients, not just high-income earners," Superwoman Financial Solutions general manager Kylie Grant said.
"Our ongoing focus will be on financial education; we simply want to reach as many people as we can."
Superwoman Financial Solutions was a strong, resilient and confident brand with an extensive advice solution, Grant said at the relaunch last month.
Grant, who leads a five-strong financial planning team, said in volatile markets quality advice stood out.
"When the Australian share market returns 24 per cent like it has over the past few years it all looks pretty easy," she said.
"But it's the quality of advice through the tough times that makes a real difference. Our focus and commitment to our clients, and our strategic solutions come first...revenue is secondary."
Superwoman Money general manager Sue Warren said the mortgage broking side of the business was going well despite the credit crunch.
Both male and female advisors will be recruited to double the financial panning team to 10 advisers by the end of the year.
Superwoman seminars will start next month. Networking events begin with an exhibition by Barbara Watt and The Children's Hospital at Westmead, Sydney, on June 18.
A new website formed the cornerstone of the firms marketing head Shari Mitchell said.
"It has been a huge year. We're stronger, smarter and we're still standing. Superwoman is on her way," Mitchell said.
Superwoman went into voluntary administration in April 2007 following a dispute between the company's shareholders, ING Australia-owned Millenium3 and Superwoman founder Tim Harrison, after a six-month joint venture.
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